Red Roof — Dual Representation in Walla Walla

Challenges

• Red Roof was a 10-unit property in downtown Walla Walla that required a buyer willing to roll up their sleeves, see the potential in the asset, and take on the execution risk of a heavy value-add renovation program.
• The Seller was retiring from property ownership in Washington and needed a transaction structure that provided continued passive cash flow with tax-preferential treatment — goals that traditional sale structures could not fully accomplish.
• The financing environment made conventional acquisition debt difficult for heavy value-add assets, narrowing the buyer pool to groups with creative capital solutions or the ability to work with alternative financing structures.
• Our team represented both buyer and seller, requiring careful navigation to ensure both parties’ objectives were met while maintaining the trust and transparency that dual representation demands.

Action

The Multifamily Mason team worked with multiple buyers over the course of a year to find the right closer for this asset. Our Exclusive Buyer Network and one-on-one outreach to qualified investors was critical — in a smaller market like Walla Walla, passive marketing alone would not have surfaced the buyer willing to take on this level of execution risk.

We communicated the deal story directly to each prospective buyer, highlighting the value-add upside and the strength of the Walla Walla submarket. For the eventual buyer, this acquisition expanded their existing Walla Walla portfolio, which gave them confidence in the local market dynamics and renovation economics.

For the Seller, we structured seller financing at compelling terms — converting their equity into truly passive income with favorable tax treatment, while eliminating the need for a 1031 exchange or outright capital gains event. This creative structure was a win-win: the Seller achieved their retirement goals and the buyer acquired the property in a challenging financing environment.

Our team also coordinated with the property manager, sourced contractors for required work, and leveraged our local knowledge to support both parties through the closing process and transition.

Results

• Closed at $1,100,000 on a 10-unit value-add asset in downtown Walla Walla
• Successfully represented both buyer and seller, meeting both parties’ objectives through creative deal structuring
• Negotiated seller financing that provided the Seller with passive cash flow and tax-preferential treatment in retirement
• Expanded the buyer’s Walla Walla portfolio, building on their existing local presence and operational infrastructure
• Demonstrated that seller financing is a powerful tool in today’s market — helping sellers achieve truly passive income while enabling buyers to acquire assets in a challenging financing environment

Sale Details

• Property Name: Red Roof
• Location: Downtown Walla Walla, WA
• Units: 10
• Year Built: 1906
• Sale Price: $1,100,000
• Price per Unit: $110,000
• Financing: Seller Financing
• Representation: Dual (Buyer & Seller)

Testimonial

“We’ve worked with Mason for about 2 years on the sale of our Walla Walla assets. He first helped coordinate the sale of the Rose Building and then most recently the sale of Red Roof, our 10-unit multifamily asset in Walla Walla. Mason worked with multiple buyers over the past year to ultimately find the closer, and as the market was changing. We’re confident that Mason’s Exclusive Buyer’s Network and his one-on-one effort in reaching out to buyers, communicating the deal story, and highlighting the value in the market was what got this deal across the finish line. Plus, his ability to work with our property manager, find contractors for work required, and his local knowledge was unmatched. We’d highly recommend working with Mason and his team on any multifamily deal.”

— Seller