Walla Walla, WA

Eleven01 // Record-Setting $309K/Unit in Wenatchee

Eleven01 was built by a local Wenatchee contractor completing their first large-scale multifamily project. At 80% occupancy with average rents near $2K, the property was not yet stabilized, and no comparable sale in Eastern Washington had ever exceeded $300,000 per unit. The Multifamily Mason team embedded with the property for over a year before closing, meeting with the property management team weekly, introducing new advertising programs, and increasing resident renewal rates by more than 50% during escrow. Our marketing campaign generated 21,000 impressions and 524 engagements, and our team made 184 one-on-one phone calls to qualified investors — the kind of direct, relationship-driven outreach that passive marketing cannot replicate in a secondary market. When headwinds arose and the path to closing became uncertain, our team persisted, creating value at the asset level and coaching the ownership group through every step. Eleven01 closed at $25,980,000 — $309K per unit — setting the first $300K-plus sale anywhere in the Inland Northwest.

Second Street Site // Multifamily Land Sale in East Wenatchee

Second Street Site was a fully entitled, shovel-ready 8.8-acre parcel in East Wenatchee, permitted for 200 multifamily units, but the seller decided not to build the project and needed to redeploy their capital. The development market was challenging with competing new supply already in the pipeline, making buyers cautious. The Multifamily Mason team launched a comprehensive outreach campaign, engaging our Exclusive Buyer Network with one-on-one outreach to every prospective developer — regional and local apartment builders, homebuilders, and groups interested in land-banking. Each conversation was tailored to the buyer's specific strategy, walking through entitlement value, energy code savings, and infrastructure advantages. When market feedback revealed most groups were discounting the existing permits, we adapted our positioning to emphasize the site's raw fundamentals and flexibility. Second Street Site closed at $2,700,000, with the buyer planning to redesign and re-permit at a density that fit their investment thesis, and our team went from listing to close in approximately 6 months.

Ridgecrest // 8 Offers in One Month

The developers behind Ridgecrest were experienced general contractors who built a high-quality 56-unit asset in the Tri-Cities but had never navigated a multifamily disposition. Before engaging Multifamily Mason, the ownership group had shopped the property off-market and received offers around $12.5M at $223K per door. Our team launched an aggressive marketing campaign, generating 13 property tours in three weeks and making over 100 individual phone calls to qualified investors. We created competitive tension by stacking tours, providing detailed underwriting support, and maintaining consistent communication with every qualified group. Rather than passively listing and waiting, our approach drove urgency and pricing discipline across the buyer pool. The result: 8 offers in one month, with 3 landing within 1% of asking price. Ridgecrest closed at $14,000,000 — $250K per unit — a full $1.5M above the best off-market offer the sellers had received, reversing the prevailing pricing trend in Tri-Cities new construction.