spokane WA

-0.1% AVERAGE RENT GROWTH
/
0.49% POPULATION GROWTH
/
5.2% UNEMPLOYMENT RATE
/
93.6%  AVERAGE OCCUPANCY
/
560k population
/
0.49% POPULATION GROWTH
/
1.2% home price growth
/
$69.5k  median hh income
/
-0.1% AVERAGE RENT GROWTH
/
0.49% POPULATION GROWTH
/
266k LABOR FORCE
/
93.6%  AVERAGE OCCUPANCY
/
-0.1% AVERAGE RENT GROWTH
/
15.2% POPULATION GROWTH
/
144,000 LABOR FORCE
/
95.7%  AVERAGE OCCUPANCY
/

ABOUT SPOKANE

The largest city in the Northern U.S. between Seattle and Minneapolis, Spokane serves as a major hub for distribution and production and offers a reprieve from expensive coastal markets with its business-friendly economy and affordable cost of living. Spokane has seen steady population, employment, wage, and rent growth over the last 20 years, with a recent population boom since 2020. The market’s largest employers include Fairchild Air Force Base, Providence, MultiCare, and Eastern Washington University. A center for higher education, Spokane boasts six institutions including Eastern Washington, Gonzaga, and Whitworth universities. Spokane International Airport, located seven miles west of downtown, supplies the primary transportation network for the Inland Northwest. The city is situated along the Spokane River and within easy reach of year-round outdoor recreation such as skiing at Schweitzer, hiking at Mount Spokane, and water activities on the Spokane River or Northern Idaho lakes. Spokane’s position between the Cascade and Rocky Mountain ranges creates four distinct seasons, with access to five ski resorts and dozens of scenic lakes within a 90-minute drive.

WHY INVEST HERE?

  • Scale - as the largest market in the Inland Northwest, Spokane presents the highest number of opportunities for investors, simply based on inventory. This means you can enter the market and scale to operational efficiencies quicker than in other markets.
  • Competitive Edge - Spokane’s submarkets vary widely in quality and investor appetite, this means that knowing the blocks, neighborhoods, and who lives where can provide you with outsized returns compared to other markets where nearly every neighborhood is high-quality.
  • Downtown - Spokane’s downtown is often a double-edged sword, but Spokane is one of the only markets in the Inland Northwest with a true downtown featuring high-rises, parking structures, and walkability. This downtown atmosphere attracts many young people who decide to stay in Spokane after attending university here.
  • What to watch out for - ⅓ of Spokane is owned by a single family, and another ⅓ owned by another seven families. This means that it’s important to know who owns land or buildings near you, how they operate, and who your competition is when investing in specific submarkets. If one family decides to keep rents low, rents in the submarket will generally stay low.

ABOUT SPOKANE

Spokane

The largest city in the Northern U.S. between Seattle and Minneapolis, Spokane serves as a major hub for distribution and production and offers a reprieve from expensive coastal markets with its business-friendly economy and affordable cost of living. Spokane has seen steady population, employment, wage, and rent growth over the last 20 years, with a recent population boom since 2020. The market’s largest employers include Fairchild Air Force Base, Providence, MultiCare, and Eastern Washington University. A center for higher education, Spokane boasts six institutions including Eastern Washington, Gonzaga, and Whitworth universities.

Spokane International Airport, located seven miles west of downtown, supplies the primary transportation network for the Inland Northwest. The city is situated along the Spokane River and within easy reach of year-round outdoor recreation such as skiing at Schweitzer, hiking at Mount Spokane, and water activities on the Spokane River or Northern Idaho lakes. Spokane’s position between the Cascade and Rocky mountain ranges creates four distinct seasons, with access to five ski resorts and dozens of scenic lakes within a 90-minute drive.

WHY INVEST HERE?

Scale

As the largest market in the Inland Northwest, Spokane presents the highest number of opportunities for investors, simply based on inventory. This means you can enter the market and scale to operational efficiencies quicker than in other markets.

01
Competitive Edge

Spokane’s submarkets vary widely in quality and investor appetite, this means that knowing the blocks, neighborhoods, and who lives where can provide you with outsized returns compared to other markets where nearly every neighborhood is high-quality.

02
Downtown

Spokane’s downtown is often a double-edged sword, but Spokane is one of the only markets in the Inland Northwest with a true downtown featuring newer high-rises, parking structures, and walkability. This downtown atmosphere attracts many young people who decide to stay in Spokane after attending university here.

03

What to watch out for

⅓ of Spokane is owned by a single family, and another ⅓ owned by another seven families. This means that it’s important to know who owns land or buildings near you, how they operate, and who your competition is when investing in specific submarkets. If one family decides to keep rents low, rents in the submarket will generally stay low.

KEY MARKET INDICATORS.

-0.1%
average rent growth
93.6%
average occupancy
5.2%
unemployment rate
$1,309
average market rent
560k
population
0.49%
population growth
$69.5k
median hh income
1.2%
home price growth

INLAND NORTHWEST LOCAL MARKET UPDATES

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SUCCESS STORIES.

Diligence in the listing process pays dividends at closing

36 Units
$1,400,000

In September 2021, the ownership group of Irving Place wanted to close by the end of the year, so they hired Multifamily Mason to expose the asset to the most qualified Inland Northwest multifamily investors. As the local market expert, Mason invited his exclusive buyers network to tour the property ahead of a public launch. During tours, Mason’s team discovered a major CapEx requirement not previously budgeted for, brought in a local contractor, and identified a solution at ⅓ the cost of the current owner’s solution. As a result, all exclusive buyers submitted offers above pricing guidance, we negotiated non-refundable deposits, and went from listing-to-close in 99 days, setting a market best in-place cap rate.

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One-on-one dedicated outreach finds the buyer

36 Units
$1,400,000

The owner of brand new construction in Pendleton, Oregon had previously listed his property for sale with a commercial broker who could not procure a single offer for six months. Our team met with the owner who needed the capital for a 1031 exchange purchase, and identified the current listing issues, namely, incorrectly priced, lacking broad exposure, and leaving buyer questions unanswered. We completed a thorough property analysis, identifying keep deal story points, sourced debt and property management quotes, and re-launched to our engaged buyers network as well as the public market across the Western US. Mason made 145 direct phone calls to buyers specific to this deal, and ultimately sourced multiple offers, providing a smooth closing process and successful 1031 exchange for the Seller in a changing and challenging market in late 2022.

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Creative sales strategies helped us achieve client’s long-term investing goals

36 Units
$1,400,000

The owner of two development sites across Spokane had owned the land for multiple generations. Their plans were to transition equity from vacant sites into cash flowing assets. The Multifamily Mason team met with the owners and identified an opportunity to maximize the sale value of their sites with broad-based marketing and deal storytelling, the opposite of how most sites are sold in Spokane. We targeted and reached out directly to hundreds of regional and local developers with multifamily-specific development data, renders, and proforma inputs. In addition, during our negotiations with buyers, we devised a creative seller financing strategy that both maximized the sale price and immediately converted the owners equity into cash flow - meeting all the Sellers goals. Ultimately, the Spokane Valley site closed at $22,727 per buildable unit, far above market value.

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