Wenatchee, WA

-1.0% AVERAGE RENT GROWTH
/
91.1% Average Occupancy
/
34.8k LABOR FORCE
/
5.1% unemployment rate
/
$1,625 AVERAGE RENT
/
55.3k POPULATION
/
0.16% population growth
/
$69k median hh income
/
2.0% home price GROWTH
/
-1.0% Average Rent GROWTH
/
91.1% average occupancy
/
5.1% unemployment rate
/
$1,625 AVERAGE RENT
/
15.2% POPULATION GROWTH
/
144,000 LABOR FORCE
/
95.7%  AVERAGE OCCUPANCY
/

ABOUT Wenatchee

Wenatchee

Nestled in the picturesque Central Washington region, Wenatchee is a thriving city renowned for its breathtaking natural surroundings, with the Columbia River winding through the valley and the Cascade Mountains gracing the horizon. It is a vibrant and bustling town which offers significant outdoor activities year-round.  Whether it's hiking the extensive trail network, or skiing at nearby Mission Ridge, Wenatchee is an outdoor lover's dream.

Wenatchee is home to diverse industries led by agriculture, and health care, but also including education, technology, and tourism. Known as the “Apple Capital of the World”, its roots are in agriculture, but Wenatchee is also home to the Confluence Technology Center, which houses data centers for Yahoo! and Microsoft. The Wenatchee MSA has seen steady growth in both population and jobs at rates that have outpaced the national average for over six decades. 

WHY INVEST HERE?

Supply Constraints

Wenatchee is just 7.77 square miles and is nestled into the Cascade mountain range to the West and the Columbia River to the East. In addition, there is very little raw land left in the city limits for which new development could sprawl and increase supply. These natural supply constraints offer long-term investors outsized rent growth and asset control compared to other Inland Northwest markets surrounded by farmland or even with excess raw land within city limits waiting to be developed. 

01
Vibrant Downtown

Centered around Pybus Public Market and a bustling Wenatchee Ave main strip, you’ll find contagious energy in this relatively small town. Combined with the outdoor activities of hiking, mountain biking, and skiing, Wenatchee residents live an active lifestyle and this shows in their restaurants, coffee shops, local shopping, and communities.

02
Sophisticated Investor Presence

Groups such as Summerfield and Coast (regional property managers), Weidner Apartment Homes, and 11 Capital all have a presence in the market, bringing a level of sophistication not often seen in a town the size of Walla Walla. This lifts the tides of all rental housing and provides potential exit opportunities to buyers who have acquired assets at scale. 

03

What to watch out for

Wenatchee is not an employer-driven market, it is a lifestyle and resident-driven market. This translated to record migration during a work-from-home boom, which is a trend that is slowing and will impact the demand for high-end apartments and homes in the market. In addition, two large-scale investors own ~31% of the multifamily inventory, presenting a barrier to entry and potential market risk as those investors can swing the market one way or another on rents, occupancy, or investment opportunity.

KEY MARKET INDICATORS.

2.1%
average rent growth
91.4%
average occupancy
5.1%
unemployment rate
$1,583
average market rent
55.3k
population
0.16%
population growth
$87.5k
median hh income
6.50%
home price growth

INLAND NORTHWEST LOCAL MARKET UPDATES

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SUCCESS STORIES.

Diligence in the listing process pays dividends at closing

36 Units
$1,400,000

In September 2021, the ownership group of Irving Place wanted to close by the end of the year, so they hired Multifamily Mason to expose the asset to the most qualified Inland Northwest multifamily investors. As the local market expert, Mason invited his exclusive buyers network to tour the property ahead of a public launch. During tours, Mason’s team discovered a major CapEx requirement not previously budgeted for, brought in a local contractor, and identified a solution at ⅓ the cost of the current owner’s solution. As a result, all exclusive buyers submitted offers above pricing guidance, we negotiated non-refundable deposits, and went from listing-to-close in 99 days, setting a market best in-place cap rate.

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One-on-one dedicated outreach finds the buyer

36 Units
$1,400,000

The owner of brand new construction in Pendleton, Oregon had previously listed his property for sale with a commercial broker who could not procure a single offer for six months. Our team met with the owner who needed the capital for a 1031 exchange purchase, and identified the current listing issues, namely, incorrectly priced, lacking broad exposure, and leaving buyer questions unanswered. We completed a thorough property analysis, identifying keep deal story points, sourced debt and property management quotes, and re-launched to our engaged buyers network as well as the public market across the Western US. Mason made 145 direct phone calls to buyers specific to this deal, and ultimately sourced multiple offers, providing a smooth closing process and successful 1031 exchange for the Seller in a changing and challenging market in late 2022.

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Creative sales strategies helped us achieve client’s long-term investing goals

36 Units
$1,400,000

The owner of two development sites across Spokane had owned the land for multiple generations. Their plans were to transition equity from vacant sites into cash flowing assets. The Multifamily Mason team met with the owners and identified an opportunity to maximize the sale value of their sites with broad-based marketing and deal storytelling, the opposite of how most sites are sold in Spokane. We targeted and reached out directly to hundreds of regional and local developers with multifamily-specific development data, renders, and proforma inputs. In addition, during our negotiations with buyers, we devised a creative seller financing strategy that both maximized the sale price and immediately converted the owners equity into cash flow - meeting all the Sellers goals. Ultimately, the Spokane Valley site closed at $22,727 per buildable unit, far above market value.

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