The Dalles, OR

0.5%Average Rent Growth
/
5.3%Unemployment Rate
/
$1,398Average Rent
/
15.6k Population
/
0.7%Population Growth
/
$62.8k Median HH Income
/
1.5%Home Price Growth
/
9.5k Labor Force
/
0.5%Average Rent Growth
/
5.3%Unemployment Rate
/
9.5k Labor Force
/
$1,398Average Rent
/
16kPopulation
/
0.7%Population Growth
/
9.5k Labor Force
/
92.7%Average Occupancy
/

About The Dalles

The Dalles

The Dalles, Oregon, is a historic city nestled along the Columbia River in the scenic Columbia Gorge region. Renowned for its natural beauty, the city offers breathtaking views of the river, rolling hills, and the surrounding landscapes. The Dalles has a rich history, including its role as a major trading post during the Oregon Trail era. Today, it boasts a blend of historical charm and modern amenities, with a thriving downtown area featuring shops, restaurants, and cultural attractions.The city's economy is diverse, with industries like agriculture, manufacturing, technology, and healthcare playing significant roles.

Its strategic location along Interstate 84 and the Columbia River contributes to its status as a transportation and logistics hub, attracting businesses and investors interested in leveraging these connections. The Dalles offers residents and visitors a range of outdoor activities, from hiking and water sports to exploring nearby wineries, making it an attractive destination for those seeking a blend of natural beauty and economic opportunity.

Why Invest Here?

Transportation Hub

The city's strategic location along Interstate 84 and the Columbia River positions it as a transportation and logistics hub. This can attract businesses, workers, and investors interested in capitalizing on its connectivity to regional and national markets.

01
Outdoor Recreation

The market offers abundant opportunities for outdoor activities, from hiking and biking in the nearby hills, quick access to Mount Hood, and water sports on the river such as kitesurfing. This can attract renters and tourists seeking an active lifestyle.

02
Historic Charm

The city's historic downtown area features well-preserved architecture, museums, and cultural events. Properties in or near the historic district can benefit from the appeal of this historical charm.

03

What to watch out for

The Dalles is a small market of just 21k people with limited job-growth or economic drivers, translating to relatively flat population growth over the last 10 years. There are reason to love the market as a tourist, but that doesn’t necessarily translate into multifamily investing.

Key Market Indicators.

0.5%
average rent growth
5.3%
unemployment rate
$1,398
average market rent
16k
population
0.7%
population growth
$62.8k
median hh income
9.5k
labor force
0.7%
home price growth

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Success Stories.

Eleven01 // Record-Setting $309K/Unit in Wenatchee

36 Units
$1,400,000

Eleven01 was built by a local Wenatchee contractor completing their first large-scale multifamily project. At 80% occupancy with average rents near $2K, the property was not yet stabilized, and no comparable sale in Eastern Washington had ever exceeded $300,000 per unit. The Multifamily Mason team embedded with the property for over a year before closing, meeting with the property management team weekly, introducing new advertising programs, and increasing resident renewal rates by more than 50% during escrow. Our marketing campaign generated 21,000 impressions and 524 engagements, and our team made 184 one-on-one phone calls to qualified investors — the kind of direct, relationship-driven outreach that passive marketing cannot replicate in a secondary market. When headwinds arose and the path to closing became uncertain, our team persisted, creating value at the asset level and coaching the ownership group through every step. Eleven01 closed at $25,980,000 — $309K per unit — setting the first $300K-plus sale anywhere in the Inland Northwest.

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Second Street Site // Multifamily Land Sale in East Wenatchee

36 Units
$1,400,000

Second Street Site was a fully entitled, shovel-ready 8.8-acre parcel in East Wenatchee, permitted for 200 multifamily units, but the seller decided not to build the project and needed to redeploy their capital. The development market was challenging with competing new supply already in the pipeline, making buyers cautious. The Multifamily Mason team launched a comprehensive outreach campaign, engaging our Exclusive Buyer Network with one-on-one outreach to every prospective developer — regional and local apartment builders, homebuilders, and groups interested in land-banking. Each conversation was tailored to the buyer's specific strategy, walking through entitlement value, energy code savings, and infrastructure advantages. When market feedback revealed most groups were discounting the existing permits, we adapted our positioning to emphasize the site's raw fundamentals and flexibility. Second Street Site closed at $2,700,000, with the buyer planning to redesign and re-permit at a density that fit their investment thesis, and our team went from listing to close in approximately 6 months.

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Ridgecrest // 8 Offers in One Month

36 Units
$1,400,000

The developers behind Ridgecrest were experienced general contractors who built a high-quality 56-unit asset in the Tri-Cities but had never navigated a multifamily disposition. Before engaging Multifamily Mason, the ownership group had shopped the property off-market and received offers around $12.5M at $223K per door. Our team launched an aggressive marketing campaign, generating 13 property tours in three weeks and making over 100 individual phone calls to qualified investors. We created competitive tension by stacking tours, providing detailed underwriting support, and maintaining consistent communication with every qualified group. Rather than passively listing and waiting, our approach drove urgency and pricing discipline across the buyer pool. The result: 8 offers in one month, with 3 landing within 1% of asking price. Ridgecrest closed at $14,000,000 — $250K per unit — a full $1.5M above the best off-market offer the sellers had received, reversing the prevailing pricing trend in Tri-Cities new construction.

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